Stop paying more every time your list works.
At 500 contacts Mailchimp is practically free. At 25,000 it's $250–$300 a month. At 50,000 the features you need are locked behind Premium.
Mailchimp's bill grows faster than your list.
The price scales with contacts, and the features that matter most require the most expensive tier.
Scoring requires Premium ($350+)
Advanced segments require Premium
No bot filtering — metrics at face value
No BYO sending — no cost control
The growth tax.
RadarSend charges a flat fee. Your provider handles the sending.
One plan with everything included. Your own sending account at your provider's rate — about $0.16 per 1,000 on SES Essentials. A bigger list doesn't mean a bigger bill per person.
Here's what the numbers actually look like.
Mailchimp's Standard tier covers most features. Premium unlocks scoring, advanced segmentation, and multivariate testing. RadarSend has one plan — everything included — plus whatever your sending provider charges.
Mailchimp pricing verified August 2026. RadarSend pricing is annual rate + estimated SES sending cost.
At 25,000 contacts, Mailchimp Standard costs $310/month. RadarSend costs $89. That's $220/month — over $2,600 a year. And Mailchimp counts every contact you've ever added, including unsubscribes, unless you manually archive them. RadarSend counts active contacts only.
The things you're already using work the same way.
Broadcasts.
Pick the audience, write the email, schedule it or send it now. A/B test the subject, the body, or the sender. Same workflow.
Automation.
Multi-step sequences that send, wait, and branch. Start people on a trigger — a signup, a date, a field change, a score crossing a threshold. The logic is the same.
Segmentation.
Behavioral segments on email activity, site visits, scores, fields, and events. Self-updating. Mailchimp's segmentation on Standard is limited — RadarSend's is the full thing on every plan.
Reporting.
Delivery, opens, clicks, bounces, complaints, unsubscribes. Per-link performance. A/B results. Domain-level breakdown.
Templates.
RadarSend uses MJML, HTML, and a template system rather than a drag-and-drop canvas. If you already work in code or reuse a set design, it's a better fit.
Four things Mailchimp doesn't give you.
Honest numbers.
Mailchimp reports opens and clicks at face value. Apple Mail pre-opens every email. Corporate security tools click every link. RadarSend shows you both numbers — the raw rate and the filtered rate — on every report. Your segments, scores, and A/B winners use the filtered numbers.
Owned sending.
Mailchimp sends through their infrastructure. You can't choose the provider. You can't take your reputation with you. RadarSend connects to your own provider — SES, SendGrid, Mailgun, or others. Your account, your rate, your reputation. SES Essentials costs about $0.16 per 1,000 emails — no markup, no per-contact premium.
No tier gates.
On Mailchimp, lead scoring requires Premium ($350+). Advanced segmentation requires Premium. Multivariate testing requires Premium. RadarSend has one feature set — scoring, full segmentation, A/B testing, site tracking, bot filtering, API, webhooks — every plan, every tier.
Nobody polices your list.
Mailchimp reviews your content, enforces double opt-in in some cases, and can freeze your account if a campaign looks "risky." RadarSend trusts you to run your own list. You bring your own provider, you manage your own reputation, and nobody suspends your account because an algorithm didn't like your subject line.
What's different.
No drag-and-drop email builder.
Drag-and-drop builders are useful when you're getting started with email. When you're serious about it, you have your own templates. RadarSend uses MJML, HTML, and a template system that keeps your design intact and lets you or an AI assistant fill in the content.
No free tier.
RadarSend starts at $49/month. It's for teams that already know email works for them and need automation, scoring, and honest metrics — not for someone at 500 contacts deciding whether to start.
Need a specific integration?
RadarSend has a full REST API, webhooks, a WordPress plugin, and MCP for AI assistants. If you need something connected that isn't covered, get in touch — between our API and integration experience, we can help.
Stop paying the growth tax.
Your contacts, custom fields, lists, and suppressions import directly. Your email designs come over as HTML. Setting up SES takes about fifteen minutes, and sending costs drop immediately.
If you have automations in Mailchimp, the logic transfers — same concepts, rebuilt in RadarSend's builder. We'll help you through the migration. Bring your questions.