Same features. Honest numbers. A bill that makes sense.
ActiveCampaign has the automation and the segmentation. It also has the per-contact bill, the feature gates, and no way to know which engagement is real.
ActiveCampaign does a lot.
Good automation builder. Decent CRM. The price is reasonable until your list grows.
Bot filtering (BotSense) locked behind Pro — starts at $375/mo
Conditional content locked behind Pro
Scoring and attribution locked behind Plus
No BYO sending — reputation stays with them
Their sending. Their price.
RadarSend gives you the same automation and segmentation on a sending account you own.
Sequences, segments, scoring, and site tracking — every plan, no tier gates. Your own sending account at your provider's rate. And every interaction classified so bots don't inflate your scores or trigger your automation.
You're not giving anything up.
Automation.
Visual sequences with send, wait, branch, and conditions — plus entry triggers on scores, segment changes, dates, API events, and field changes. The difference: RadarSend won't let a security scanner's click choose the next step.
Segmentation.
Behavioral segments on email activity, site visits, scores, custom fields, events, and subscriptions. Nested AND/OR logic. Self-updating. You can filter on site visit behavior and engagement tiers, not just email actions.
Contact records.
Every email you sent, what they opened, what they clicked, what pages they read on your site, how long they stayed, their scores, their engagement trend. One record per person across email and your site.
Site tracking.
First-party tracking on your domain. Pages, dwell time, scroll depth, return visits — tied to named contacts. Anonymous visitors are identified retroactively when they click an email.
Lead scoring.
Prospect and customer scores, each traceable to specific actions. Every point has a reason you can inspect.
A/B testing.
Subject, body, sender — and because you bring your own providers, you can test which service delivers better.
Three things ActiveCampaign doesn't do.
Honest numbers — on every plan.
ActiveCampaign calls their bot filtering "BotSense" — and locks it behind Pro, which starts at $375/month. On any lower tier, your open rates include every Apple Mail pre-fetch and your click rates include every corporate security scanner. RadarSend classifies every interaction on every plan. You see both the raw number and the filtered number on every report, and your scores, segments, and automation branches all use the filtered data.
Owned sending.
ActiveCampaign sends through their infrastructure. You don't choose the provider. You don't own the sending account. If you leave, the reputation you built stays behind. RadarSend connects to your own provider — SES, SendGrid, Mailgun, Brevo, Mailjet, Resend, or SparkPost. You can run more than one at a time and compare delivery. If you ever leave, the sending account comes with you.
No tier gates.
ActiveCampaign locks lead scoring behind Plus. Conditional content, attribution, and bot filtering behind Pro. To get the features most B2B teams need, the price jumps from ~$150/month to $375+ — and that's at just 10,000 contacts. RadarSend has one plan. Scoring, conditional content, bot filtering, and everything else are included at every tier.
What's different.
No drag-and-drop email builder.
Drag-and-drop builders are useful when you're getting started with email. When you're serious about it, you have your own templates. RadarSend uses MJML, HTML, and a template system that keeps your design intact and lets you or an AI assistant fill in the content.
Email only.
ActiveCampaign does SMS and chat. RadarSend does email — and does it right. Automation, segmentation, scoring, bot filtering, site tracking, and honest reporting, all focused on the channel that drives the most revenue for most B2B teams.
Need a specific integration?
RadarSend has a full REST API, webhooks, a WordPress plugin, and MCP for AI assistants. If you need something connected that isn't covered, get in touch — between our API and integration experience, we can help.
To get bot filtering and conditional content, ActiveCampaign costs 6–8× more.
ActiveCampaign's Pro tier — the one with BotSense and conditional content — starts at $375/month for 10,000 contacts. RadarSend includes both on every plan, starting at $49/month. Here's the comparison at Pro, where you'd actually get the features:
ActiveCampaign Pro pricing is annual, verified August 2026. RadarSend pricing is annual; monthly available.
At 25,000 contacts, ActiveCampaign Pro costs $629/month. RadarSend costs $79/month plus a few dollars in SES sending. That's $550/month in savings — over $6,500 a year — and you get bot filtering and conditional content that ActiveCampaign charges $375+ to unlock.
Same features. Honest numbers. A bill that makes sense.
Your contacts, custom fields, lists, and suppressions come across. Your email designs can be imported as MJML or HTML. Setting up SES takes about fifteen minutes, and the cost savings start immediately.
Your automation logic transfers — the same sequences, triggers, and branching, rebuilt in RadarSend's builder. If you have questions about your setup, we'll walk through it with you.